August 15, 2008

For The Earth Corporation Announces Launch of What Odor?®
What Odor?® Guaranteed to eliminate any odor, anywhere…or your Money Back!

PHOENIX — August 15, 2008 — Today at the Arizona Home Builder’s Expo, For The Earth Corp. launched the availability of What Odor?® to the consumer.
 
For The Earth Corporation was founded on the idea of producing products with a purpose while maintaining eco-friendly standards.  “It is our belief that if everyone did one small thing, our earth would become a better place” said Nelson Grist, President/CEO of For The Earth Corporation.  
 
What Odor?® is revolutionary in that it not only effectively eliminates all odors, but it will not harm our environment, people, or pets. With a growing concern for our environment, consumers are seeking products that promote a “green” lifestyle.  What Odor?® is 100% biodegradable, non- toxic, non- hazardous, safe around humans, animals, fabrics, and upholstery!  Other odor eliminators claim to do the same, but testing proves only What Odor?® kept the odor eliminated. 
 
The product’s active ingredients break down the odor to ELIMINATE it as opposed to masking it like similar products on the market.  What Odor?® is perfect for all odors in or around the home and car.  It’s great for kennels, crates, litter boxes, pet accidents, pet bedding, garbage cans, disposals, floor drains, diaper pails, cigar/cigarette smoke, and so much more!  What Odor? has tested better than any other competitor on the market and comes with a 100% money back guarantee. 
 
Making our earth a safer, cleaner, healthier place is very important to us.  For every purchase a tree will be planted in the name of For The Earth Corporation through the American Forest’s Global Re-Leaf program.  It is our hope that through partnerships in foundations like the American Forest, our message can be conveyed to others so we can all start to make a change for a better life all around! 
 
Record Rate of Customer Satisfaction
 
Many customers have already benefited from What Odor?®.  Customer’s are calling and sending in testimonials daily.  
 
Elaine of Glendale, AZ writes: “I have purchased every product for 2 years now to try to get rid of the dog urine smell out of my tile grout. I have also made the natural concoctions listed on the internet, but I couldn't get rid of the smell. I sprayed this product on the grout and the odor has yet to return!”
 
Sue of Corpus Christi, TX writes: “We travel in a 40ft Allegro Bus which has storage compartments underneath. While parked in an area where the field mice were able to come in to the storage area, we experienced very bad odor from dead mice. After spraying What Odor, the odor was completely eliminated allowing us to enjoy the rest of our trip!”
 
Ed of Cave Creek, AZ writes: “I am a contractor working on my feet all day. You can imagine how my feet might smell. So with a few squirts of What Odor?, my sneakers or boots smell fresh and clean.”
 
Trina of Spanaway, WA writes: “After trying many applications with several other products, the kitty urine smell still remained on the kitty condo, but after just two applications of What Odor, the smell is finally GONE!”
 
TJ of Dallas, TX writes: “I had a horrible smell at the bottom of my refrigerator; nothing could get the smell out.  2 sprays of What Odor and the smell is gone.”
 
Within days of using the product, consumers are raving and spreading the word.   
 
What Odor?® Availability  

Currently, What Odor? is available on the internet at www.what-products.com.  If users sign up for the Preferred Customer Program (in the contact us section), What Odor? will pay for the shipping and handling costs! We are also traveling the country promoting What Odor? at consumer trade shows.  This weekend we will be at the Arizona Builder’s Expo Booth 1303.  Come by and see for yourself how great this product truly is!
 
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
 
For more information, press only:
 
Leslie McClarren, 623-780-0952, leslie@4-theEarth.com
 
For more information on What Odor?®:
 
     www.what-products.com  online

      21644 N. 9^th Ave. #203
      Phoenix, AZ  85027
      (623) 780-1874 phone
      (623) 780-1876 fax
      nelson@what-products.com  sales