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April 14, 2009


Pitchmen, Discovery Channel’s Newest Show, Scheduled to Feature For The Earth Corp.’s Premier Product, What Odor?®
Famous product pitchmen, Billy Mays and Anthony “Sully” Sullivan co-host new reality-based television show, Pitchmen, on Discovery Channel

Scottsdale, AZ (MandarichPR) April 14, 2009 - For The Earth Corp. has just announced their flagship product, What Odor?®, has been scheduled to appear on Discovery Channel’s new television show, Pitchmen, during the first season.

Pitchmen follows the adventures of Billy Mays and Anthony "Sully" Sullivan, two of the most famous and successful pitchmen in history, as they search the world for inventions they believe they can take all the way to the big time.

What Odor?®, is an eco-friendly, 100% biodegradable odor eliminator developed by Inventor Nelson Grist of For The Earth Corp. Sales of this product at nationwide home shows and on the Internet began in August 2008, with the official product launch on March 2, 2009.

“We are thrilled to be a part of the Pitchmen series,” said Grist, CEO and Founder of For The Earth Corp. “Both Billy and Sully have an innate talent for grabbing an audience’s attention and have created a trusted following for the products they endorse.”

The series airs on the Discovery Channel, Wednesday nights at 10 p.m. ET/PT, beginning April 15, 2009.

Billy Mays began endorsing What Odor?® in infomercials on national television in March 2009. The infomercial can also be found on the popular video sharing website, YouTube® (http://www.youtube.com/watch?v=m40Oa2VzIVs)

About What Odor?®
What Odor?® is an eco-friendly odor eliminating spray made up of over 40 essential oils that works within seconds to eliminate odors. It works differently than other products that are made of just fragrance and water; its unique combination of essential oils break down odor-causing bacteria, rather than masking it, leaving behind a fresh, clean scent. The product is safe for both people and pets, and users have experienced success with diaper pails, smoke odors, fish, restaurants, restrooms, sports equipment, pet bedding and kennels, potty accidents and skunk odor, among others. Though it is a spray, What Odor?® can be poured in with laundry, run through a fogging device, or used in steam vacuum cleaners. For more information, visit http://www.what-products.com

About For The Earth Corp. For The Earth Corp. established by Nelson Grist in 2008, is focused on becoming an industry leader in green and biodegradable products. With over 30 years of combined experience in product development, For The Earth Corp.’s management team and staff are committed to providing consumers with effective and sustainable solutions for people, pets, and the planet Earth. For more information, visit http://www.fortheearthcorp.com

For more information contact Mandarich LLC (www.Mandarich.com), 7047 East Greenway Parkway, Suite 190, Scottsdale, AZ, 85254; 480-277-7888.

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