March 3, 2009

What Odor®aids homeowners in crisis
Odor Eliminating Product Allows Home Owners to Clean up in the Downturn of the US Housing Market
 
March 5, 2009 – Phoenix, AZ – (BUSINESS WIRE) -- For The Earth Corporation's (www.fortheearthcorp.com) flagship product What Odor?® successfully eliminates smoke and pet odors in homes that are up for resale.
 
Odors in homes often go unnoticed by homeowners but can be a real deal killer when it comes time to sell your property.
 
"In today's housing market sellers need to do anything and everything possible to showcase their home and separate themselves from the pack," says Andrew Bloom of Re/Max in Scottsdale, AZ. "To sell your home quickly and for the price you want, your home needs to show well and that includes no lingering pet or smoke odors." Brent Jones of All-Pro Inspections, a premier home inspection company in Arizona comments, "The one question which seems to come up frequently from buyers, sellers, and realtors is; 'How do I get rid of a bad smell in a home?'" According to RealtyTrac, home foreclosure in the US soared 81% last year to 2.3 million, the highest on record. In today's buyers market, prospective purchasers can be extremely selective.
 
What Odor?® is a non-toxic, environmentally friendly product that is 100% biodegradable and comes with an odor free guarantee. What Odor?® is safe to use around people and pets. The product doesn't just mask odors, it eliminates them.
 
Tough odors such as smoke, pet, and skunk will be eliminated.
 
For The Earth's CEO, Nelson Grist is a veteran of the consumer products industry. He has been representing products into mass retail for over 20 years and he knows what it takes to demand square footage in a major retail outlet.
 
Nelson says, "In time, the company intends to have the product globally available in thousands of retail outlets." For the time being, What Odor?® is only available online and over the telephone.
 
A What Odor?® commercial featuring Billy Mays began airing on national television this week. Consumers can take advantage of the Billy Mays offer by purchasing the product via www.whatodor.com.
 
Testimonials, such as this one, can be found at www.what-products.com: "I purchased What Odor?® to remove the smoke odor in the condo I was trying to sell.
 
The buyer had her home inspector tell her not to buy the condo due to the smell of smoke. I sprayed the condo with What Odor?® and the smoke smell was completely gone. The condo sold to the same buyer. Thank You What Odor?®" Submitted by: Adrian of Phoenix, AZ USA

About For The Earth Corp: For The Earth Corporation is focused on becoming an industry leader in environmentally friendly and biodegradable products. The company is committed to providing consumers with effective and sustainable solutions for humans, animals, and the planet Earth.
 
SOURCE: For The Earth Corporation CONTACT: For The Earth Corporation Leslie McClarren, 623-780-0952 leslie@fortheearthcorp.com www.fortheearthcorp.com
 
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